AdWords editorial guidelines going too far?
I'm having a whine today about AdWords' editorial policy. I was editing some ads in our AdWords PPC campaign for Search Engine College courses this morning and the content of my ads tripped a "potential trademark violation" warning in the AdWords control panel twice!
Here are the words that tripped the warning:
1) Starter - we have two proficiency levels for our courses - Starter and Advanced. But apparently Google believes that "Starter" actually legally belongs to someone else and has no business being in my ad.
2) Out - yep, apparently the use of the word "out" is reserved for a single entity that has somehow convinced Google they have trademark rights over it. I was simply using it in a sentence starting with "Check out our courses" and I triggered a trademark warning. Unbelievable!
I requested exceptions for both these words in my ads and I haven't heard back from editorial staff, so I suppose that's a good sign but geez, can you believe what constitutes an advertising trademark these days?
Here are the words that tripped the warning:
1) Starter - we have two proficiency levels for our courses - Starter and Advanced. But apparently Google believes that "Starter" actually legally belongs to someone else and has no business being in my ad.
2) Out - yep, apparently the use of the word "out" is reserved for a single entity that has somehow convinced Google they have trademark rights over it. I was simply using it in a sentence starting with "Check out our courses" and I triggered a trademark warning. Unbelievable!
I requested exceptions for both these words in my ads and I haven't heard back from editorial staff, so I suppose that's a good sign but geez, can you believe what constitutes an advertising trademark these days?
Labels: google adwords
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