Q and A: Would AdWords be profitable for me?
Dear Kalena...
I am opening a web site that would work on a very low profit margin per sale and I'm not sure that Adwords is the right choice of marketing for me because to my understanding, Adwords contribute the most to larger organizations with larger profit margins, so.. am I wrong with my understanding of the situation? Can Adwords be a profitable revenue source for me?
Karina32
Kalena's Answer:
Dear Karina
Without knowing your industry or target market, it is a little difficult to make a snap judgement here. However in my experience, AdWords can be beneficial to ANY site on ANY budget, as long as you conduct good thorough keyword research into your market, set up your campaign strategically (individual ads and AdGroups for each keyword theme) and maintain a high ROI by making sensible bids on keywords closely targeted to your products and services.
Because whatever you sell has a low profit margin, ensure your keyword bids allow you enough room to make a profit per sale. You can do this by using Google's internal conversion tracking code on your order pages and keeping a close eye on the cost per customer acquisition figure in the conversion column.
Best of luck!
I am opening a web site that would work on a very low profit margin per sale and I'm not sure that Adwords is the right choice of marketing for me because to my understanding, Adwords contribute the most to larger organizations with larger profit margins, so.. am I wrong with my understanding of the situation? Can Adwords be a profitable revenue source for me?
Karina32
Kalena's Answer:
Dear Karina
Without knowing your industry or target market, it is a little difficult to make a snap judgement here. However in my experience, AdWords can be beneficial to ANY site on ANY budget, as long as you conduct good thorough keyword research into your market, set up your campaign strategically (individual ads and AdGroups for each keyword theme) and maintain a high ROI by making sensible bids on keywords closely targeted to your products and services.
Because whatever you sell has a low profit margin, ensure your keyword bids allow you enough room to make a profit per sale. You can do this by using Google's internal conversion tracking code on your order pages and keeping a close eye on the cost per customer acquisition figure in the conversion column.
Best of luck!
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