Q and A: Why won't you optimize our site?
Dear Kalena...
Why won't you optimize our site?
W
Kalena's Answer:
Dear W
As I explained on the phone, after researching your site today, it became obvious that the site uses hundreds of doorway pages containing text links leading to hundreds more.
These doorway pages have almost certainly been penalised by or banned in Google, as they all have a zero or greyed-out PageRank score. My guess is that they have tripped Google's duplicate content filter and after human research by Google staff have been given a manual penalty. You can read about another site that wrote to me with a similar problem here.
Our SEO firm chooses not to optimize sites that have existing search engine penalties in place, because it can take lots of time and effort to succeed in getting the penalties lifted even before any optimization work can take place. Because we are in high demand, we can afford to say no to such work.
However, we are happy to give you some free advice about how to approach this:
1) Have a thorough read of Google's Webmaster Guidelines, particularly their Quality Guidelines which state:
2) Read up on free webmaster forums and blogs about search engine optimisation, including the High Rankings forum and this blog. Or take a refresher SEO course from Search Engine College so you can learn how to optimize a site without needing sp@m tactics.
3) Remove those doorways, pronto and clean up the site so it meets the Webmaster Guidelines of the major search engines.
4) Write to Google and the other engines explaining that you have removed the questionable tactics and would like a re-index and a review to have penalties lifted.
Good luck!
Why won't you optimize our site?
W
Kalena's Answer:
Dear W
As I explained on the phone, after researching your site today, it became obvious that the site uses hundreds of doorway pages containing text links leading to hundreds more.
These doorway pages have almost certainly been penalised by or banned in Google, as they all have a zero or greyed-out PageRank score. My guess is that they have tripped Google's duplicate content filter and after human research by Google staff have been given a manual penalty. You can read about another site that wrote to me with a similar problem here.
Our SEO firm chooses not to optimize sites that have existing search engine penalties in place, because it can take lots of time and effort to succeed in getting the penalties lifted even before any optimization work can take place. Because we are in high demand, we can afford to say no to such work.
However, we are happy to give you some free advice about how to approach this:
1) Have a thorough read of Google's Webmaster Guidelines, particularly their Quality Guidelines which state:
"Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content."
2) Read up on free webmaster forums and blogs about search engine optimisation, including the High Rankings forum and this blog. Or take a refresher SEO course from Search Engine College so you can learn how to optimize a site without needing sp@m tactics.
3) Remove those doorways, pronto and clean up the site so it meets the Webmaster Guidelines of the major search engines.
4) Write to Google and the other engines explaining that you have removed the questionable tactics and would like a re-index and a review to have penalties lifted.
Good luck!
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