Search Advertising Hots Up as Online Sales Double
According to an announcement from JupiterResearch this week, search engine advertising is set to overtake more commonplace online banner advertising by 2010, as online sales double from $US9.3 billion at the end of 2004 to $US18.9 billion.
"There is phenomenal momentum behind search engine advertising," JupiterResearch analyst Gary Stein said in a statement. "The number of advertisers using search to market products continues to grow, as does the overall efficiency of the market - search engines are getting even better at making money off search engine results pages," he said.
If you're in the search engine marketing biz, that's some convincing data to throw at your potential clients!
"There is phenomenal momentum behind search engine advertising," JupiterResearch analyst Gary Stein said in a statement. "The number of advertisers using search to market products continues to grow, as does the overall efficiency of the market - search engines are getting even better at making money off search engine results pages," he said.
If you're in the search engine marketing biz, that's some convincing data to throw at your potential clients!
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