Q and A: Should each web page have different meta tags, descriptions and keywords?
Dear Kalena...
I employ the services of an SEO marketer for our website and wanted to check a point with you.
Should each page on a website have different meta-tags, descriptions and keywords?
We offer a range of niche products for a diverse client base. Our optimiser has broken the website into different categories. The pages within each category have the same meta-title, description and keywords.
For example, if the website featured (for arguments sake) food and the category was fruit, then the pages for banana, apple and citrus would all have the same meta-title, description and keywords, ignoring the information specific to each of these pages.
Does this provide greater search engine power, or is it best to have specific meta-tags, descriptions and keywords for pages at all levels of your website?
Lucy
Kalena's Answer:
Dear Lucy
Yes, absolutely, each page on your website should have unique page titles, META Description and META Keywords tags. For a search engine to find a page relevant for a particular search query, it MUST find that search query somewhere in that page. The easiest way to ensure this is to include logical keywords and phrases within the titles, META tags and visible text on each page.
To use your fruit page analogy, your page about bananas should include a unique page title, META tags and body text incorporating banana-related phrases, while your page about apples should do the same incorporating apple-related phrases.
Think about an un-optimized website as having a shape like a pyramid, with a single entry page at the top. Visitors need to navigate further down the pyramid (around your site) t
o find the bulk of your site content and the specific information they seek. Now imagine an optimized website as an upside-down pyramid, with the bulk of your content visible in search engines, creating multiple entry points. When optimizing your site, think of your website as an upside-down pyramid and assume EVERY page on your site is a point of entry (see the diagram right).
The more pages you optimize for specific keywords, the more relevant your site will be to search engines when matching a wider variety of search queries. The more keywords you optimize for, the more entry points you create for visitors. Relevant product content is quickly accessible, requiring fewer “clicks” to reach and taking visitors to the exact information they were looking for instead of making them hunt for it.
By using identical header content for pages instead of unique headers matching page content, you are sabotaging your site's ability to be found for a wider range of keywords and entry points. Why should your site be a boring old pyramid?
I'd pick that bone with your SEO, pronto.
I employ the services of an SEO marketer for our website and wanted to check a point with you.
Should each page on a website have different meta-tags, descriptions and keywords?
We offer a range of niche products for a diverse client base. Our optimiser has broken the website into different categories. The pages within each category have the same meta-title, description and keywords.
For example, if the website featured (for arguments sake) food and the category was fruit, then the pages for banana, apple and citrus would all have the same meta-title, description and keywords, ignoring the information specific to each of these pages.
Does this provide greater search engine power, or is it best to have specific meta-tags, descriptions and keywords for pages at all levels of your website?
Lucy
Kalena's Answer:
Dear Lucy
Yes, absolutely, each page on your website should have unique page titles, META Description and META Keywords tags. For a search engine to find a page relevant for a particular search query, it MUST find that search query somewhere in that page. The easiest way to ensure this is to include logical keywords and phrases within the titles, META tags and visible text on each page.
To use your fruit page analogy, your page about bananas should include a unique page title, META tags and body text incorporating banana-related phrases, while your page about apples should do the same incorporating apple-related phrases.
Think about an un-optimized website as having a shape like a pyramid, with a single entry page at the top. Visitors need to navigate further down the pyramid (around your site) t
o find the bulk of your site content and the specific information they seek. Now imagine an optimized website as an upside-down pyramid, with the bulk of your content visible in search engines, creating multiple entry points. When optimizing your site, think of your website as an upside-down pyramid and assume EVERY page on your site is a point of entry (see the diagram right).The more pages you optimize for specific keywords, the more relevant your site will be to search engines when matching a wider variety of search queries. The more keywords you optimize for, the more entry points you create for visitors. Relevant product content is quickly accessible, requiring fewer “clicks” to reach and taking visitors to the exact information they were looking for instead of making them hunt for it.
By using identical header content for pages instead of unique headers matching page content, you are sabotaging your site's ability to be found for a wider range of keywords and entry points. Why should your site be a boring old pyramid?
I'd pick that bone with your SEO, pronto.
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