Q and A: Will Doorway Pages Improve Our Search Positions?
Dear Kalena...
We just hired a search engine optimizer to improve our positions in Google and Yahoo as we don't get much traffic. He has not suggested any changes to our site but has requested that we upload about 50 pages to our server.
These are pages he has developed that feature our target keywords and he claims that's all that is needed to use to improve our rankings and increase the number of visitors to our site. He calls them "entry pages" but when I look at them, they don't seem to make much sense and I am a bit alarmed that he hasn't made any changes to our existing site.
Could you look at some of the attached entry pages and tell me if you think they'll help?
Thanks
Unsure
Kalena's Answer:
Dear Unsure
Wowsie, I took a look at those examples and they are bad, bad BAD! Typical old fashioned Doorway Pages, supposedly designed just for search engine robots, but practically unreadable for humans. [For the benefit of our readers, the page examples I viewed consisted of paragraph after paragraph of automatically-generated text, that didn't make any grammatical sense at all but included target search keywords repeated ad-nauseum.]
Doorway Pages are another example of retro search engine spam: a tactic that was used obsessively by search engine spammers way back prior to search engines implementing the aggressive anti-spam filters they use today.
These type of auto-generated pages havn't worked for many years, because it was a very simple matter for search engines to install a filter within their algorithms to determine excessive keyword density and ignore (and/or penalize) overly optimized text. In their Webmaster Guidelines, Google actually advises webmasters against using doorway pages:
"Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content."
So not only will using doorway pages NOT HELP your site, it might actually HARM your ranking or get your site penalized. Unsure, your SEO guy is obviously clueless. Cancel your contract and demand your money back pronto!
We just hired a search engine optimizer to improve our positions in Google and Yahoo as we don't get much traffic. He has not suggested any changes to our site but has requested that we upload about 50 pages to our server.
These are pages he has developed that feature our target keywords and he claims that's all that is needed to use to improve our rankings and increase the number of visitors to our site. He calls them "entry pages" but when I look at them, they don't seem to make much sense and I am a bit alarmed that he hasn't made any changes to our existing site.
Could you look at some of the attached entry pages and tell me if you think they'll help?
Thanks
Unsure
Kalena's Answer:
Dear Unsure
Wowsie, I took a look at those examples and they are bad, bad BAD! Typical old fashioned Doorway Pages, supposedly designed just for search engine robots, but practically unreadable for humans. [For the benefit of our readers, the page examples I viewed consisted of paragraph after paragraph of automatically-generated text, that didn't make any grammatical sense at all but included target search keywords repeated ad-nauseum.]
Doorway Pages are another example of retro search engine spam: a tactic that was used obsessively by search engine spammers way back prior to search engines implementing the aggressive anti-spam filters they use today.
These type of auto-generated pages havn't worked for many years, because it was a very simple matter for search engines to install a filter within their algorithms to determine excessive keyword density and ignore (and/or penalize) overly optimized text. In their Webmaster Guidelines, Google actually advises webmasters against using doorway pages:
"Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content."
So not only will using doorway pages NOT HELP your site, it might actually HARM your ranking or get your site penalized. Unsure, your SEO guy is obviously clueless. Cancel your contract and demand your money back pronto!
But thanks for providing our Retro Spam Tactic of the Week!
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