A: Why does my website ranking fluctuate so much in Google?
There are two parts to your question. For the second part - about Google only showing a fraction of your links - see this post.
Regarding why your website ranking fluctuates, this is absolutely normal. Google is constantly adding new websites to their database and making changes to their ranking algorithm, so it makes sense that these additions and changes will impact the ranking of sites already listed.
If it is the ranking of your site for the keyword "Liverpool" you're not happy with, that's a different story. Considering there are over 17 million other sites competing for the same keyword, being in the top 80-160 sites isn't too bad! But it seems to me that you're not thinking strategically. Why do you think you need to target persons only typing in the generic keyword "Liverpool"? Consider this advice:
a) Recent studies have proven that the majority of people now use 2 and 3 word phrases to search. (Single word searches are soooo yesterday!)
b) You can attract more highly qualified visitors to your site who are more likely to purchase from you or sign up to your service if you use less generic, more targeted search terms that match *precisely* what they are looking for.
For example, it took me a while to realize that your site was actually promoting your book of stories about Liverpool, England. Even if persons had found your site using the generic keyword "Liverpool", how many of them were looking for a book about a place in England? How many of them may have been looking for Liverpool, the suburb in Sydney, Australia? Or the name of a car dealership in Liverpool? Or for Robert Liverpool, a guy they went to school with?
You'd be better off targeting more specific phrases like "Liverpool stories" or "books about Liverpool England" etc. so that visitors don't click away when they find your site doesn't offer what they were *actually* looking for. Even if these phrases pull less traffic, you'll find your conversion rate will jump - remember, it's better to get 100 visitors a day when 10 convert than it is to get 1000 visitors a day when only 1 converts! Research your keywords more carefully and then integrate those phrases into your website copy. This article should help you.
c) Looking at your site, it's not designed with usability in mind and the search engines probably don't like it much either. With no clear navigation menu, it looks and feels a bit like one of those Free For All directories with all those text links on the home page. So many links on the one page are diluting the value of each. It also has waaaay too much body text. Tighten up the text so it is just 4 or 5 easy to read paragraphs, include your main keyword phrases, add a logical navigation menu with a site map and use anchor text in your links. Move all that excess text to new pages and try to keep each page to an individual theme e.g. The Beatles, Liverpool property etc.
Hope this helps!
Regarding why your website ranking fluctuates, this is absolutely normal. Google is constantly adding new websites to their database and making changes to their ranking algorithm, so it makes sense that these additions and changes will impact the ranking of sites already listed.
If it is the ranking of your site for the keyword "Liverpool" you're not happy with, that's a different story. Considering there are over 17 million other sites competing for the same keyword, being in the top 80-160 sites isn't too bad! But it seems to me that you're not thinking strategically. Why do you think you need to target persons only typing in the generic keyword "Liverpool"? Consider this advice:
a) Recent studies have proven that the majority of people now use 2 and 3 word phrases to search. (Single word searches are soooo yesterday!)
b) You can attract more highly qualified visitors to your site who are more likely to purchase from you or sign up to your service if you use less generic, more targeted search terms that match *precisely* what they are looking for.
For example, it took me a while to realize that your site was actually promoting your book of stories about Liverpool, England. Even if persons had found your site using the generic keyword "Liverpool", how many of them were looking for a book about a place in England? How many of them may have been looking for Liverpool, the suburb in Sydney, Australia? Or the name of a car dealership in Liverpool? Or for Robert Liverpool, a guy they went to school with?
You'd be better off targeting more specific phrases like "Liverpool stories" or "books about Liverpool England" etc. so that visitors don't click away when they find your site doesn't offer what they were *actually* looking for. Even if these phrases pull less traffic, you'll find your conversion rate will jump - remember, it's better to get 100 visitors a day when 10 convert than it is to get 1000 visitors a day when only 1 converts! Research your keywords more carefully and then integrate those phrases into your website copy. This article should help you.
c) Looking at your site, it's not designed with usability in mind and the search engines probably don't like it much either. With no clear navigation menu, it looks and feels a bit like one of those Free For All directories with all those text links on the home page. So many links on the one page are diluting the value of each. It also has waaaay too much body text. Tighten up the text so it is just 4 or 5 easy to read paragraphs, include your main keyword phrases, add a logical navigation menu with a site map and use anchor text in your links. Move all that excess text to new pages and try to keep each page to an individual theme e.g. The Beatles, Liverpool property etc.
Hope this helps!
Labels: search engine rankings
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