A: Where can I find information on how your SERP converts to a traffic percentage?
Your email was very timely as I knew I'd seen something about this quite recently. I've tracked it down here. It's a study that shows organic ranking visibility as opposed to PPC ad visibility.
So if you take the percentages applied to each ranking (positions 1, 2 and 3 at 100%, position 4 at 85% etc) and apply those to each search engine's relative market share and combine it with some simple e-commerce ROI formulae, you should be able to calculate the average rate of return you could expect from holding those positions.
Search Engine Watch has more info on search engine market share here.
Future Now has more info on how to calculate ROI based on conversions here.
Also, everybody's favorite keyword super-freak Dan Thies could probably expand on the relative values of SERP positions and keyword values as he measures these on a daily basis for his SEO Research Labs clients.
So if you take the percentages applied to each ranking (positions 1, 2 and 3 at 100%, position 4 at 85% etc) and apply those to each search engine's relative market share and combine it with some simple e-commerce ROI formulae, you should be able to calculate the average rate of return you could expect from holding those positions.
Search Engine Watch has more info on search engine market share here.
Future Now has more info on how to calculate ROI based on conversions here.
Also, everybody's favorite keyword super-freak Dan Thies could probably expand on the relative values of SERP positions and keyword values as he measures these on a daily basis for his SEO Research Labs clients.
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