A: Should I use text that is visible to search engines but not to humans?

Doug - give yourself a good smack and go to bed without supper.

Using text that is visible to search engines but not to humans is very naughty! It's retro search engine spam: a tactic that was used obsessively by search engine spammers way back prior to search engines implementing the aggressive anti-spam filters they use today.

It hasn't worked for many years, because it was a very simple matter for search engines to install a filter within their algorithms to compare a site's background color with it's text color and locate, ignore (and/or penalize) hidden text. So not only will using hidden text NOT HELP your site, it might actually HARM your ranking.

But thanks for providing our Retro Spam Tactic of the Week!