A: Do you know of research that links SEO to increased brand awareness?
Hi Laura
Sure, there are a number of quite recent studies that relate to the impact of SEO on brand awareness. Perhaps the best known of these is the paper The State of Search Marketing 2004, commissioned by the Search Engine Marketing Professional Organization (SEMPO) last year.
The study showed that:
1) U.S. based advertisers would spend over $4 billion dollars in 2004 on search engine marketing.
2) Brand awareness was overall the #1 objective advertisers set for search marketing programs, above sales and lead generation initiatives.
A full copy of the study is available from the link above.
Other research that may assist you includes:
- How America Searches (released this week)
- Consumers Search Before Buying Online
- Increased Brand Awareness via PPC and SEO
- How Much Should You Budget for Search Marketing in 2005?
Sure, there are a number of quite recent studies that relate to the impact of SEO on brand awareness. Perhaps the best known of these is the paper The State of Search Marketing 2004, commissioned by the Search Engine Marketing Professional Organization (SEMPO) last year.
The study showed that:
1) U.S. based advertisers would spend over $4 billion dollars in 2004 on search engine marketing.
2) Brand awareness was overall the #1 objective advertisers set for search marketing programs, above sales and lead generation initiatives.
A full copy of the study is available from the link above.
Other research that may assist you includes:
- How America Searches (released this week)
- Consumers Search Before Buying Online
- Increased Brand Awareness via PPC and SEO
- How Much Should You Budget for Search Marketing in 2005?
Labels: search engine marketing (sem), search engine optimization (seo)
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